YEAR

DELIVERABLES 

Microsoft Portfolio

2019

Art Direction 

Copy Writing

Screen Shot 2020-10-24 at 10.17.15 PM.pn

D&AD New Blood Graphite Pencil Winner

Microsoft aims to empower a new generations of creatives. Our research showed that young students seeking to pursue creative careers saw compiling a final portfolio as a daunting task. Convincing their parents that a creative career is worthwhile was another battle in itself.

My team and I created a pop-up VR campaign using the HoloLens to introduce Microsoft Portfolio, a platform to help high school students to apply to art schools.

TEAM

Jayne Goodall : Art Director 

Gianna Orecchio : Copy Writer

Art Supply
Changing the perception
of creative careers 
 

Choosing a creative career doesn't technically have to mean you will become a starving artist. Are you even aware of the endless possibilities you could have with pursuing your passions in the art world? 

Microsoft Portfolio Platform
 

Using the platform, students can select their interests, see top schools for possible majors, and upload their portfolio which can be easily adapted to each school's individual application guidelines.

MicrosoftPortfolio1.jpg
MicrosoftPortfolio2.jpg
MicrosoftPortfolio3.jpg
MicrosoftPortfolio4.jpg
MicrosoftPortfolio5.jpg
MicrosoftPortfolio6.jpg
MicrosoftPortfolio7.jpg