YEAR
DELIVERABLES
Microsoft Portfolio
2019
Art Direction
Copy Writing
D&AD New Blood Graphite Pencil Winner
Microsoft aims to empower a new generations of creatives. Our research showed that young students seeking to pursue creative careers saw compiling a final portfolio as a daunting task. Convincing their parents that a creative career is worthwhile was another battle in itself.
My team and I created a pop-up VR campaign using the HoloLens to introduce Microsoft Portfolio, a platform to help high school students to apply to art schools.
TEAM
Jayne Goodall : Art Director
Gianna Orecchio : Copy Writer
Changing the perception
of creative careers
Choosing a creative career doesn't technically have to mean you will become a starving artist. Are you even aware of the endless possibilities you could have with pursuing your passions in the art world?
Microsoft Portfolio Platform
Using the platform, students can select their interests, see top schools for possible majors, and upload their portfolio which can be easily adapted to each school's individual application guidelines.
