YEAR
DELIVERABLES
2019
Art Direction
Video Editing
Burger King Beauty
Burger King Burgers meet beauty. Yes, doesn't that sound bizarre? Good thing it's an April Fools prank. This campaign engages Burger King consumers to believe that because of the shortage of the burgers. Burger King will now introduce their new beauty line to the public. To encourage 18 - 24 year olds to fall over again with Burger King even if that means playing a trick on them ;)
TEAM
Tiffany Holt : Art Director
Burger King Beauty
Millennials look up to popular beauty gurus online and are always on the lookout for the latest beauty trends. Burger King will make an announcement to the public that because of the shortage they will be introducing a new exclusive beauty line for men and women.
Research
After my team and I conducted research we discovered the age range of 18 - 24 years are driven the latest trends and most importantly beauty trends. These top 3 icons on beauty is what this generation is currently saying up to date of how they are influencing the next generation of what's currently trending.
Burger King will announce the official teaser of the Burger King Beauty Line on the day before April Fools on Instagram of different posts of the featured products for both men and women.
The Social Media Tease
Burger King Beauty Website
On April Fool's Day we invite Burger King to visit the Burger King Beauty website to view all the products from chicken nugget beauty blender to frying beard oil all within a reasonable price range. Since this is a prank we decided after viewers click on one of the products they are all sold out.
